Product, pricing, sales and financing for your real estate project.

From land to concept, from price to sales: we make development decisions with the market’s reality in mind.

Is the concept right, will the price sell, will the financing hold?

Does the product mix match demand? How does price affect the pace of sales? Does the cash flow carry the financing? We answer these in one set of numbers, not one at a time.

Experience

A mandate Levent Deveci led in this area.

≈90%

sold by the time he left the role

Real estate · Commercial leadership

Yedimavi

Levent Deveci

Marketing and sales leadership for a housing project whose market perception had turned negative.

Project value≈ US$550m

Sold≈ 90%

Role: Led marketing and sales across retail, corporate and intermediary channels.
Key contribution: Market perception and the sales process were managed at the same time.

One example from his executive roles.

All mandates

Scope of work

What we take on.

Real estate development advisory

Getting land, product and market into a single, measurable calculation.

Market and opportunity assessment
Highest and best use, concept and product mix
Feasibility and financial modelling
Pricing and positioning
Partner and contractor selection
Fundraising preparation and owner representation

Marketing & sales transformation

Why aren’t we selling? We find the reason first, then work out the solution.

Go-to-market strategy and brand positioning
Pricing, inventory and payment plans
Sales organisation and incentives
CRM, lead management and sales conversion
Agencies and international sales channels
Marketing decisions, budget and execution oversight

Ways to begin

We start with a small, clear piece of work.

Real estate project diagnostic

A developer’s and an owner’s view of the project’s commercial case.

What we look at: Product, pricing, positioning, sales organisation and key financial assumptions.
What you get: Key decisions, priority issues and a to-do list.

Discuss this package

Sales performance review

When buyers come in but sales don’t close.

What we look at: Lead and opportunity flow, the sales process, pricing, channels and organisation.
What you get: Where things are stuck, and an action plan in order of priority.

Discuss this package

Development strategy workshop

For owners and management teams whose concept and commercial direction aren’t settled yet.

What we look at: Target market, concept, product mix, positioning and pricing.
What you get: An agreed decision framework and development priorities.

Discuss this package

We agree scope, timing and fee together after the first conversation.

Common questions

Short answers on real estate projects.

What do you take on in real estate project management?

The commercial and financial side of the project: market and opportunity assessment, concept and product mix, feasibility, pricing, the sales organisation, financing and owner representation. We make these decisions in one set of numbers and follow the execution through to the end.

Sales have slowed. Where do you start?

With a sales performance review: we look at the flow of prospective buyers, the sales process, pricing, channels and the sales team. At the end we pin down where things are stuck, produce an action plan in order of priority and deliver the expected sales performance.

Who do you work with?

Real estate developers, owners, investors and management teams, including investors considering an investment or partnership in Türkiye.

How does the work start, and how is the fee set?

With a small, clear first piece of work. We agree scope, timing and fee together after the first conversation.

Let’s talk about your project.

Describe the project, the investment or the decision in front of you in two lines; we’ll cover the rest in conversation.

Discuss a project